Imagine having access to generative AI in your search experience, helping you find exactly what you're looking for, faster and more efficiently. Google is expanding its generative AI in Search to over 120 new countries and territories, bringing this powerful tool to people all around the world. With generative AI, you can now receive AI-powered overviews that gather the most relevant information for your search, providing multiple perspectives and a wider range of sources. Additionally, Google is introducing new upgrades, such as easier follow-up questions, AI-powered translation assistance, and more definitions for topics like coding. This expansion and enhancement of generative AI in Search will revolutionize the way people search for information globally.

Expanding Generative AI in Search

Search Generative Experience (SGE) and its benefits

Search Generative Experience (SGE) is a powerful AI-powered tool that revolutionizes the way we search for information. It provides AI-powered overviews that gather the most relevant and helpful information for your search query. This means that you can find what you're looking for in a faster and more efficient way.

The benefits of SGE are numerous. With generative AI in Search, we are now able to cater to a wider range of information needs. It allows us to bring together multiple perspectives and sources on the results page, providing a more comprehensive view of a topic. This means that users can discover new and relevant content that they may not have come across otherwise.

The feedback from users who have used SGE has been overwhelmingly positive. In countries like the United States, India, and Japan where SGE has been launched, users have found generative AI particularly useful for complex questions that they wouldn't typically think to search. This positive response has encouraged us to expand the reach of SGE even further.

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Largest global expansion yet

We are excited to announce that we are expanding generative AI in Search to more than 120 new countries and territories around the world. This is our largest global expansion yet, and it reflects our commitment to making AI-powered search accessible to as many users as possible.

By expanding to these new countries and territories, we are bringing the power of generative AI to millions of new users. This means that people from all over the world will be able to benefit from the fast and accurate search results that SGE provides.

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New Countries and Languages

As part of this global expansion, we are also enabling support for four new languages. Users in these countries will now be able to use generative AI in Search in their preferred language, making it even easier for them to find the information they need.

The four new languages that will be supported are Spanish, Portuguese, Korean, and Indonesian. This means that if you are a Spanish speaker in the U.S., for example, you can now use generative AI in Search with Spanish as the language of choice.

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Upgrades to SGE

To enhance the user experience and provide even more helpful features, we are introducing several upgrades to SGE.

Introducing Search Labs

Search Labs is an exciting new feature that allows users to test early-stage experiments on Search. It is available on the Google app (Android and iOS) and on Chrome desktop. By joining Search Labs and enabling the SGE experiment, users can be part of shaping the future of generative AI in Search.

Easier way to ask follow-up questions

Based on user feedback, we have learned that people appreciate the ability to ask follow-up questions when seeking information. Therefore, we are experimenting with a new feature that allows users to ask follow-up questions directly from the search results page. This makes the search experience more interactive and natural, allowing users to dig deeper into a topic.

Adding more context to translations

Translating from one language to another can sometimes be challenging, especially when words have multiple meanings. To address this, we are leveraging generative AI in Search to provide more context to translations. Users will be able to see underlined words in their translations, indicating that they have multiple possible meanings. By tapping on these words, users can specify the specific meaning they want to convey.

Showing definitions for coding and health information

We are expanding the functionality of generative AI in Search to include definitions for coding and health information. On relevant searches, users will see certain words highlighted, allowing them to hover over them to preview their definition or view related images. This makes it easier for users to understand and learn about coding and health-related topics.

In conclusion, the expansion of generative AI in Search to more than 120 new countries and territories, along with the introduction of new languages and upgrades to SGE, marks an exciting milestone in the evolution of search technology. The positive feedback from previous launches and the continuous improvements to the user experience demonstrate our commitment to providing users with fast, accurate, and comprehensive search results. With generative AI in Search, finding the information you need has never been easier.

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